Marketing 101: From Content to Campaigns. Applying Marketing Foundations to L&D

Ashley Sinclair

It’s not enough to create learning programmes and expect our learners to take them. This ain’t Field of Dreams – just because you built it doesn’t mean they care. 

Getting the attention of your learners (and keeping it) is a primary concern for many L&D departments. It’s not enough to create the learning, you need to drive awareness of it too – and the best way to achieve this is through marketing strategies. 

But where do you start? 

This session helps you to start thinking like a marketer. It introduces you to the world of learning campaigns and provides you with the foundational knowledge you’ll need to increase the usage and impact of your learning programmes. You’ll learn 

• The fundaments of a learning campaign 

• The psychology of influence and why it’s critical for effective marketing strategies 

• How to build and plan a learning campaign 

Don’t be intimidated by marketing – this is designed for those at the very beginning of their marketing for learning journey and WILL help you get results.